Launched in cooperation with the PGA TOUR, the "Play Yellow" campaign has a goal of raising $100 million in the next five years for Children's Miracle Network Hospitals. Nationwide Children's Hospital, which has been the primary beneficiary of the Memorial Tournament since its inception in 1976, is one of 170 CMN hospitals in the country. The hospitals rely on donations to fund pediatric care for millions of children.
To help support the “Play Yellow” campaign, Memorial Tournament fans are invited to:
Also, runners and walkers participating in the FORE! Miler on Thursday, May 23, are encouraged to wear yellow. Race bibs and the official race shirt are yellow in celebration of "Play Yellow".
All donations made during the week of the Memorial will be distributed and assigned to various initiatives within Nationwide Children's Hospital.
Donations also can be made anytime by visiting playyellow.org.
The "Play Yellow" theme is inspired by the yellow shirts that Nicklaus often wore in the final round of tournaments in honor of Craig Smith, the son of a close friend who was fighting bone cancer. Craig died in 1971 at the age of 13. In the final round of the 1986 Masters, the Golden Bear wore a yellow shirt to again honor Craig, and he went on to win his sixth green jacket.